What is SEO Writing?
What is SEO Writing? SEO writing is the implementation of keywords in web terms. Copywriters and marketers use SEO to increase their site’s organic visibility and SERP rankings. The best way to write for What is SEO Writing? SEO is to pair high-quality copy with targeted search terms. It helps to content, ranking higher for an increase in website traffic.
Importance of SEO Writing:
It’s no secret that to rank in Google, awesome content is KEY.
That said: just pumping out high-quality content isn’t enough.
For your content to rank, it also needs legit search engine optimization.
Put another way:
Amazing content + solid on-page SEO = SEO writing.
Generate a List of Content Topics
It may sound strange, but the SEO writing process starts before you write a single word.
That’s because, to succeed with SEO and content marketing, you need to write content that your target audience cares about.
When you do that, the entire process gets 10x easier.
Here are two ways to find topics for your SEO-focused content.
First, use a Q&A tool.
Finding questions that your target customer asks online is KEY.
Because you can answer those questions with your content.
You can manually look for questions on sites like Reddit and Quora.
Key SEO terms, What is SEO Writing? defined
- Long-tail keywords: A string of keywords or phrases, often 3-6 words long. Long-tail terms are more specific and are queried less frequently relative to high-level, generic terms. Think “basketball shoes” vs “2019 basketball shoes for sale Colorado.”
- SERPs: Search engine results pages. In other words, theGoogle page contains all the results users can click on after a query.
- SERP position: The exact ranking in Google. For instance, Position 12 would refer to page 2 of Google, since only 10 listings typically appear on Page 1.
- Anchor text: The words or phrases that are hyperlinked, directing traffic to other web pages.
- Meta description: A short summary of a webpage that appears in SERPs – often 160 characters – that can entice searchers to click a result.
- Title tag: The title of a webpage that appears in Google SERPs and as the text on browser tabs.
- Search queries: Words that users type or say into search engines.
- Search volume: The number of times a term is queried per month.
- Click-through rate: Percentage of clicks for a SERP result relative to how many times searchers saw that result.
- Conversion rate: Percentage of people who complete the desired action (a click, a purchase, etc.) divided by the total number of people who visited that page.
- Organic traffic: The number of users who found your site via a search engine under their own free will and not through paid ads or other sites.
- Structured data (schema): How SEO elements like metadata, keywords, and HTML are formatted on the page. Data that is structured makes it easier for search engines to crawl and index pages.
- Ranking factors: The general components that search engine algorithms consider when deciding which pages should rank higher than others.
- Backlink: A hyperlink that directs traffic to another page, either internally or externally.
- Page and Domain Authority: A score that measures how “authoritative” a page or site is on a scale of 1-100.
- Pageviews: Number of times a page is viewed.
- Pageviews per Session: Number of pages viewed in 1 session by each user, before leaving the site entirely.
- Organic keyword difficulty: A metric of how easy or difficult it will be to rank for a given keyword in organic search, on a scale of 1-100.
Here is some guidance about What is SEO Writing?
Optimize title tags
- Use only 1 header tag per page and try to include a targeted, primary keyword.
- Keep it to 70 characters or less.
- Each page should have a unique title tag – no duplicates.
Optimize meta descriptions
- Keep it to ~160 characters so that it doesn’t get cut off by Google.
- Use click-worthy phrasing and don’t regurgitate copy already on the page.
Optimize alt text
- Use descriptive language that closely matches the image.
- Include keywords where relevant.
- Keep it to 125 characters or less, with tags separated by commas.
Think in terms of ranking factors about What is SEO Writing?
In line with your company’s own commercial objectives, Google’s preferences are also to keep in mind. The search engine’s primary algorithm, RankBrain, helps process web pages and determine where they should rank in SERPs.
So content writing isn’t just pleasing your readers; it’s about pleasing Google too. That’s why it’s important to know the specific ranking factors Google looks at. There are more than 200, but 10 of the most prominent are:
- Content quality: Is your writing accurate, relevant, and user-friendly?
- Backlinks: Do other sites link to your content?
- HTTPS: Is your site secure?
- User experience: Is your content visually and informationally valuable + easy to engage with?
- Mobile-first: Is your site optimized for mobile screens?
- Page speed: Does your page load in 2 seconds or less?
- Direct traffic: Do users come directly to your site, or do they have to Google you first?
- Content depth: Is your content more comprehensive than similar pages on the web?
- Behavioral signals: Do people share, comment, and mention your content?
- Schema: Is your content easily understood by search engines?